football whispers: a Data analytics start-up

I'm currently working as the sole User Experience and User Interface Designer at Football Whispers, a startup located in East London focused on football data analytics. I'm working on a mix of projects ranging from interface experience design to character design. These projects include the design of the Football Whispers website and app; as well as the design of an internal software that the company has developed to help content creators produce graphics and widgets. 


Content toolbox experience & interface design

The Content Toolbox is a new tool geared towards sports writers who create stats-filled graphics to back up their articles. Football Whisper's content toolbox allows content producers to search for the team or player that they are writing about and automatically create a graphic or widget in the branding of their choice. A bit like Canva, the toolbox allows the user to change information and text within pre-set conditions decided by a pre-existing SVG. I have developed the interface and flow of the toolbox during my time here.

Below is an example of the process of creating a graphic with the new Toolbox.


In addition to the Toolbox, I’m designing the experience and interface of the Stats Centre. This tool allows the user to search a massive database of statistics on football players, teams, matches, and leagues. Below are glimpses of the new Stats Centre.


data visualisation

I’ve also been tasked with creating data visualisations of certain statistics and football-related analyses. Here are a few examples of the visualisations I’ve created, and their graphic templates. Many of these graphics are also hosted in the Content Toolbox, with attached data mappings.


artificial intelligence character persona: character design

Football Whispers has developed an algorithm that predicts team lineups and transfers in the football market. ESPN has called on us to take this algorithm and attach to it a character or persona that will advise users who they should pick when choosing their Fantasy League lineups. The main place where this character will live is on social media posts. One ask was for a robotic character that is playful; another ask was for a holographic and morphable character, and finally for a transformer. 

Concepts below are a mix of general transformer-like robots, as well as robots inspired by famous figures in the football world - Klopp, Motson, and (Pep) Guardiola.


Below is another set of concepts for the persona - either a hologram of an event or a famous team manager's face (seen below is Mourinho). The pixel art is very flexible as the hologram can morph into any state; another idea I explored was a hybrid of both physical and holographic concepts.